Stop counting Facebook ‘likes,’ learn from Coca-Cola’s ‘nickname bottle’
Coca-Cola has broken the secret code! The winning social media formula is the Narcissus strategy: Validate. Encourage. Reflect people’s specialness.
‘Dark site’ and Malaysia Airlines crisis
Public relations industry members and crisis managers are one in lauding the legacy carrier for its by-the-book moves, opting to tune out the criticisms, which are chanted in mainstream and new media day in and day out.
Blissful without texts, emails, facebook, twitter
The call of “now” from all the devices and the endless alerts had me thinking during a walk along the banks of the Nam Khan river in Luang Prabang if these had made me a better person or just a manic one.