Tag: social media

• Stop counting Facebook ‘likes,’ learn from Coca-Cola’s ‘nickname bottle’

  

  Coca-Cola has broken the secret code! The winning social media formula is the Narcissus strategy: Validate. Encourage. Reflect people’s specialness.

  Lala Rimando

  20 Aug 2014

  Consumer issues, Marketing, Technology

  #ShareACoke, advertising, Amy Chen, Catherine Palmeri, Coca-Cola, Echo, Facebook, Greek mythology, Instagram, Lyric bottle, marketing, narcissist, Narcissus, nickname bottle, packaging, Share-A-Coke, social media, social media marketing, softdrinks, Twitter, Weibo

• Sinking ferries: The difference between Philippines and Korea

  

  Differences in the two separate ferry incidents happening 6 years apart and causing the senseless drowning of passengers include these: an effort to apologise, punishing the accountable ones, moving on

  Lala Rimando

  5 Aug 2014

  Philippine issues

  bad weather, Chung Hong-won, Edgar Go, ferry sinking, Jeju island, Korea ferry sinking, Philippine Span Asia Carrier, Princess of the Stars, punishment, rough seas, Sewol, shipping, social media, Sulpicio Lines, transportation, Typhoon Fengshen, Typhoon Frank, Yoo Byung-un

• ‘Dark site’ and Malaysia Airlines crisis

  

  Public relations industry members and crisis managers are one in lauding the legacy carrier for its by-the-book moves, opting to tune out the criticisms, which are chanted in mainstream and new media day in and day out.

  Lala Rimando

  21 Mar 2014

  Aviation, Philippine issues, Sustainability, Travel

  airline accidents, airline history, airlines, communication strategy, crisis, crisis event, crisis management, dark site, Facebook, Malaysia, Malaysia Airlines, MH370, social media, Twitter

• Blissful without texts, emails, facebook, twitter

  

  The call of “now” from all the devices and the endless alerts had me thinking during a walk along the banks of the Nam Khan river in Luang Prabang if these had made me a better person or just a manic one.

  Lala Rimando

  21 Nov 2010

  Indochina, Journalism, Travel

  emails, Facebook, Indochina, mobile phones, retreats, social media, travel, Twitter