Tag: Greek mythology

• Stop counting Facebook ‘likes,’ learn from Coca-Cola’s ‘nickname bottle’

  

  Coca-Cola has broken the secret code! The winning social media formula is the Narcissus strategy: Validate. Encourage. Reflect people’s specialness.

  Lala Rimando

  20 Aug 2014

  Consumer issues, Marketing, Technology

  #ShareACoke, advertising, Amy Chen, Catherine Palmeri, Coca-Cola, Echo, Facebook, Greek mythology, Instagram, Lyric bottle, marketing, narcissist, Narcissus, nickname bottle, packaging, Share-A-Coke, social media, social media marketing, softdrinks, Twitter, Weibo